What is Will Thinking

2006/04/11

Boyd Coddington can't pronounce O'Reilly

I like to watch a lot of TV, as anyone who knows me will attest. I like to comment on commercials, because they're generally pretty stupid. I found another one to poke fun at.

I watch Boyd Coddington's American Hot Rod show on The Discovery Channel every now and again. I used to watch it more often, but it's hard to watch sometimes. He seems to set a lot of unrealistic deadlines on his employees. So much so that it happens almost every show. Most of the people who worked at his place when the show started a couple years back don't even work there anymore, because they like to have time off every now and again. I can see that. Add to that the fact that his cars aren't in the same class as Troy Trepanier and Chip Foose. Add again the fact that his #2 guy Duane just seems to enjoy being a prick most of the time. No wonder there's a high turnover.

Anyhoo, I was watching last night and noticed that their sponsor is O'Reilly's auto parts. I'm more of an Advance guy, but to each his own. I did notice during the O'Reilly's commercial that Boyd Coddington can't pronounce O'Reilly's. He says it like 'o-rallys'. Hmm.

Now, I've known people who say stuff weird. I didn't figure out until my mid-twenties that my grandmother meant 'wallowing' when she said 'wallering'. My dad says 'ti-yota' instead of 'toyota'. I even have a boss that says 'allana' instead of 'atlanta'. I'm not hating here.

The difference between the people I just mentioned and Boyd Coddington is that Boyd gets paid to say O'Reilly's name a lot. Let's just say you're a marketing representative for O'Reilly's. Wouldn't making sure that your prospective spokesperson can pronounce your company's name be on your checklist of things-to-make-sure-of? Then again, I'm no marketing representative, so what do I know?

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Dodge Caliber commercial

I'm sure that the three people who read this site every now and again are probably tired of me commenting on commercials, but I have another one. The Dodge Caliber commercial.

If you watch this commercial (link below), toward the end you'll notice a rumbling engine sound. A car person will note that this is the sound of a badass V-8 engine. This of course was surprising to me, since the Caliber's supposed to be an entry-level not-cute replacement for the old Neon (which was marketed way back when as being precisely cute). After doing a bit of searching, I found out that the Caliber only comes with a choice of three 4 cylinder engines.

Um, four cylinder engines don't sound like badass V-8s. Four cylinder engines sound like minivans, or that kid down the block with a sewer pipe sized exhaust tip on his Civic, otherwise known as a 'fart pipe'.

Daimler-Chrysler, which owns Dodge, does make cars with badass V-8 engines. Hemi engines, in fact. I'm sure they realize that those engines sound great, quite unlike fart-pipe Civics and minivans. Dear readers (all three of you), this amounts to subliminal messaging. What that tells me is that the car is crap.

Here's the link. At the end you'll hear the badass V-8's engine noise.
Dodge Caliber "Fairy" commercial

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